Yaowei Rui

Growth Marketing Associate

My Skills

UX & Digital Experience
90
%
Website Strategy & Development
90
%
Growth & Marketing Thinking
90
%
Problem Solving
95
%
Opening 30 tabs while researching one small question
65
%

A little bit about me

I’m someone who enjoys learning by building. My background is in UX design and web development, and over the years I’ve worked on a range of projects from launching my own e-commerce brand to designing and building websites for businesses.

Along the way, I’ve learned that good work comes from curiosity, collaboration, and a willingness to keep learning. I enjoy understanding how things work and turning complex ideas into something simple and useful.

At ReFrame, I’m excited to contribute to the team’s growth and help strengthen how we communicate our work and connect with the people we serve.

My core values

Curiosity
Adaptability
Faith

What I believe

I believe meaningful work starts with curiosity and a genuine desire to understand people. Whether it’s design, technology, or marketing, the goal is the same: to make ideas clearer, solve real problems, and create something that is both useful and thoughtful. I also believe growth comes from trying things, learning quickly, and continuously improving along the way.

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