Our Purpose

We help people thrive today
and protect tomorrow.

our core values

THRIVE

We strive to live exceptional lives and elevate others.

HUNGER

We are driven to exceed expectations in all that we do.

ACCOUNTABILITY

We do what we say we’ll do – always.

MAVERICK

We explore unorthodox ways to deliver game-changing results.

How we're different

01.
Certified B Corp

The ReFrame Group meets the highest verified standards of social and environmental performance, transparency and accountability.

02.
100% Transparency

We empower our clients with invaluable objective data, that allows them to make well informed, real time decisions.

03.
Default-to-Action

Our mindset is to initiate actionable solutions to your problems by actively working to solve issues before you know you have them.

04.
Straight Shooters

We don’t buy business by providing you with 1st year discounts because all rate
reductions on policies we provide are sustainable.

05.
Expert Connectors

We build community by co-creating
strong human connections. Simply,
we know the guy, who knows the guy.
And we have a guy for this, or that.

06.
We Hate 2nd Place

We’re always in your corner and settle for nothing less than a win. Our clients know we go to extremes to make sure they’re number 1.

How we got started

ReFrame exists because we kept asking an awkward question:
If workplace wellness and benefits are supposed to help people, why do so many of them feel so… unhelpful? 

Our story begins as Corporate Occupational Solutions, where we worked hands‑on in workplace health and wellness. We saw the good intentions, the glossy programs, and the well‑designed binders. We also saw the disconnect — plenty of effort, not nearly enough impact.


So our founder, Antonio Zivanovic, did what any curious, slightly stubborn problem‑solver would do: he zoomed out. Instead of treating wellness as a standalone initiative, he shifted into employee group benefits consulting and strategy, where the real levers for long‑term health, engagement, and results actually live. 

That shift flipped the script — and the ReFrame Financial Group was born. 

Today, we’ve grown beyond group benefits into individual and commercial insurance solutions, backed by a team with 100+ years of combined industry experience. We’ve intentionally assembled people who know the industry inside out — and still believe it can be done better. 

No fluff. No one‑size‑fits‑all answers. Just smart strategy, clear advice, and benefits that actually make sense for real businesses and real people. 

That’s how we got started. And honestly? We’re just warming up.